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SAIRA
Branding, Packaging Design
The design concept follows young Saira, who discovers her emotions through the magical properties of spices from various Middle Eastern regions, symbolizing the shop's mission to supportemotional well-being and self-discovery.
The character Saira is used to convey emotions on the chocolate bar packaging, with her expressions reflecting how customers will feel after enjoying the chocolate. The floral patterns in the background illustrate the
ingredients in each variety.
The scented candles draw inspiration from Day and Night. White Dawn radiates bright, playful colors of daylight,
while Azure Dusk embodies the serene, muted tones of night.
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